Hyundai showcases off-road ambitions with new rugged concept SUV

News Brief

Summary

Hyundai Motor unveiled the “Crater” concept SUV at the LA Auto Show, signaling its ambition to enhance the off-road capabilities of its U.S. vehicles. The concept blends Hyundai’s design with rugged features similar to American SUVs like the Jeep Wrangler and Ford Bronco, aiming to showcase future directions for its Xtreme Rugged Terrain (XRT) lineup. While Hyundai declined to confirm production plans, the concept serves as a design exploration to gauge customer interest and reflect U.S. market desires for tougher vehicles.

Key Points

  • Hyundai revealed the “Crater” concept SUV to boost off-road capabilities in the U.S. market.
  • The design mixes Hyundai traits with rugged elements reminiscent of Jeep Wrangler and Ford Bronco.
  • It debuted at the LA Auto Show and highlights future XRT vehicle versatility and emotion.
  • Hyundai did not confirm production, calling it a “design exploration” for customer feedback.
  • The concept was developed at Hyundai’s America Technical Center in Irvine, California.
  • Hyundai’s U.S. sales have grown significantly, with record retail sales projected for 2025.

新闻简报

总结

现代汽车在洛杉矶车展上发布了”Crater”概念SUV,表明了其提升在美国市场车辆越野能力的雄心。该概念车将现代的设计与类似吉普牧马人和福特Bronco等美国SUV的粗犷特性相结合,旨在展示其Xtreme Rugged Terrain(XRT)系列的未来方向。虽然现代未确认生产计划,但该概念作为一次设计探索,用于评估客户兴趣并反映美国市场对更坚固车辆的需求。

关键点

  • 现代发布”Crater”概念SUV,以增强在美国市场的越野能力。
  • 设计融合了现代特色与吉普牧马人和福特Bronco等车型的粗犷元素。
  • 概念车在洛杉矶车展首次亮相,突出未来XRT车辆的多功能性和情感表达。
  • 现代未确认生产,称其为用于收集客户反馈的”设计探索”。
  • 该概念由现代在加利福尼亚州尔湾的美国技术中心开发。
  • 现代在美国的销售增长显著,预计2025年将实现创纪录的零售销售。

Original Article Link: https://www.cnbc.com/2025/11/20/hyundai-crater-suv-concept.html

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