As holidays approach, value players Walmart and T.J. Maxx are drawing the cash-strapped and the wealthy

Retail News Briefing

Summary

As the holiday season nears, value-focused retailers Walmart and TJX (parent of T.J. Maxx) are outperforming competitors by attracting shoppers across all income levels, leading them to raise their annual forecasts. In contrast, retailers like Target, Home Depot, and Lowe’s have cut their profit outlooks, citing consumer hesitancy for large purchases, raising questions about the strength of holiday retail and the 2026 economic outlook.

Key Points

  • Winners & Losers: Walmart and TJX raised their full-year sales forecasts, while Target, Home Depot, and Lowe’s cut their profit outlooks.
  • Consumer Behavior: Both wealthy and cash-strapped shoppers are increasingly seeking value, a trend noted by executives from Walmart and TJX.
  • Market Reaction: Shares of Walmart and TJX rose, even on a day when the major U.S. stock indexes fell.
  • Broader Implications: The success of these value players is a key indicator being watched to predict holiday retail sales and the 2026 U.S. economic climate.
  • Contradictory Signals: While retail sales grew in October, consumer sentiment has dropped to near-record lows, leading to mixed holiday sales forecasts.
  • Challenges Persist: Even Walmart noted “pockets of moderation” among low-income shoppers, showing that no retailer is entirely immune to economic pressures.

零售新闻简报

总结

随着假日季临近,以价值为导向的零售商沃尔玛和TJX(T.J. Maxx的母公司)通过吸引所有收入水平的购物者而表现出色,并因此上调了年度预期。相比之下,塔吉特、家得宝和劳氏等零售商则因消费者对大额购买犹豫不决而下调了利润预期,这引发了对假日零售业强度和2026年经济前景的质疑。

关键点

  • 赢家与输家: 沃尔玛和TJX上调了全年销售预期,而塔吉特、家得宝和劳氏则下调了利润预期。
  • 消费者行为: 富裕和资金紧张的购物者都在越来越多地寻求价值,沃尔玛和TJX的高管都注意到了这一趋势。
  • 市场反应: 沃尔玛和TJX的股价上涨,尽管当天美国主要股票指数下跌。
  • 更广泛的影响: 这些价值型零售商的成功是预测假日零售销售和2026年美国经济状况的关键指标。
  • 矛盾信号: 尽管10月份零售额增长,但消费者信心已降至接近历史最低点,导致假日销售预测出现分歧。
  • 持续存在的挑战: 即使是沃尔玛也注意到低收入购物者中出现”局部消费缓和”迹象,表明没有零售商能完全免受经济压力影响。

Original Article Link: https://www.cnbc.com/2025/11/20/walmart-tjx-earnings-wealthy-shoppers-value.html

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