News Brief
Summary
Bath & Body Works reported disappointing third-quarter earnings, missing estimates and causing its stock to plunge to a new 52-week low. The company has announced a significant turnaround plan to refocus on core products and achieve cost savings.
Key Points
- Stock Plunge: Shares sank nearly 25% after earnings, hitting a new 52-week low and bringing the year-to-date decline to over 50%.
- Earnings Miss: Adjusted EPS was 35 cents vs. 39 cents expected; Revenue was $1.59B vs. $1.63B expected.
- Turnaround Plan: A new “Consumer First Formula” strategy aims for $250 million in cost savings by 2027.
- Strategic Shift: Exiting categories like haircare and men’s grooming to refocus on core body care, fragrances, and soaps.
- Outlook Cut: The company significantly reduced its full-year and fourth-quarter revenue guidance.
- New Initiatives: Plans include using influencers, revamping the app and website, and lowering the free shipping threshold in 2026.
新闻简报
总结
Bath & Body Works 公布了令人失望的第三季度财报，未达到预期，导致其股价暴跌至52周新低。公司宣布了一项重大的业务扭转计划，旨在重新聚焦核心产品并实现成本节约。
关键点
- 股价暴跌：财报公布后股价下跌近25%，创下52周新低，年内累计跌幅超过50%。
- 业绩未达预期：调整后每股收益为35美分，预期为39美分；营收为15.9亿美元，预期为16.3亿美元。
- 扭转计划：新的”消费者至上”战略旨在到2027年实现2.5亿美元的成本节约。
- 战略调整：退出护发和男士理容等品类，重新聚焦于核心的身体护理、香氛和肥皂产品。
- 下调展望：公司大幅下调了全年和第四季度的营收指引。
- 新举措：计划包括利用网红营销、改造应用程序和网站，并在2026年初降低免运费门槛。
Original Article Link: https://www.cnbc.com/2025/11/20/bath-and-body-works-q3-earnings.html