News Brief: Jersey Mike’s Announces Major European Expansion
Summary
Jersey Mike’s Subs, led by its founder Peter Cancro, is launching its first European expansion with plans to open 400 stores in the UK and Ireland starting in 2026. This marks the beginning of a broader international growth strategy following the company’s acquisition by Blackstone.
Key Points
- First European Move: The brand will enter Europe in 2026, with 400 stores planned for the UK and Ireland.
- Leadership: Founder Peter Cancro is spearheading the expansion through his entity, JM Submarines UK LTD.
- Global Strategy: This is the first phase of a larger international growth plan.
- Brand Philosophy: CEO Charlie Morrison emphasizes that quality, authenticity, and freshness are universal demands that will drive their global appeal.
- Proven Track Record: The decision is backed by 20 consecutive years of positive same-store sales growth in the U.S.
- Market Confidence: Leadership sees Europe as a “great sandwich market” with tremendous opportunity, despite competition.
- Local Adaptation: While the core product remains authentic, toppings or sauces may be tailored to local tastes.
新闻简报：Jersey Mike’s 宣布重大欧洲扩张计划
总结
Jersey Mike’s Subs 在其创始人 Peter Cancro 的带领下，正启动其首次欧洲扩张，计划从2026年开始在英国和爱尔兰开设400家门店。这是在公司被黑石集团收购后，更广泛国际增长战略的开端。
关键点
- 首次进军欧洲：该品牌将于2026年进入欧洲市场，计划在英国和爱尔兰开设400家门店。
- 领导层推动：创始人 Peter Cancro 通过其公司 JM Submarines UK LTD 主导此次扩张。
- 全球战略：这是更大规模国际增长计划的第一阶段。
- 品牌理念：CEO Charlie Morrison 强调，品质、真实性和新鲜度是全球消费者的共同需求，也将是品牌全球吸引力的核心。
- 已验证的业绩：该决策基于其在美国市场连续20年的同店销售额正增长。
- 市场信心：管理层认为欧洲是一个”巨大的三明治市场”，尽管竞争激烈，但机会巨大。
- 本地化调整：在保持核心产品真实性的同时，配料或酱料可能会根据当地口味进行调整。
Original Article Link: https://www.cnbc.com/2026/01/12/jersey-mikes-european-expansion-peter-cancro.html