News Brief: Avatar: Fire and Ash Opens Below Expectations
Summary
Disney and James Cameron’s “Avatar: Fire and Ash” opened domestically with $88 million, significantly below analyst projections of $110-$125 million. While its global opening reached an estimated $345 million, the film faced challenges including a long runtime and reduced pent-up demand compared to its predecessor.
Key Points
- Disappointing Domestic Debut: The film earned $88 million in its first three days in North America, far below the expected $110-$125 million and the $134 million opening of “Avatar: The Way of Water” in 2022.
- Global Opening: It secured an estimated $345 million globally, with $257 million coming from international markets.
- Facing Headwinds: Challenges included a runtime over three hours, less pent-up demand than the previous sequel, and noted fewer technological innovations.
- Franchise Pattern: Avatar films are not typically front-loaded; the first film opened with $77 million but achieved nearly $3 billion globally through a long theatrical run.
- Premium Format Reliance: 66% of the opening weekend revenue came from 3D and premium large-format screens (e.g., IMAX), which remain popular internationally, especially in China.
- Analyst Perspective: Comscore’s Paul Dergarabedian noted that while the opening fell short, the franchise is known for strong long-term box office performance.
新闻简报：《阿凡达：火与灰》开画票房不及预期
总结
迪士尼和詹姆斯·卡梅隆的《阿凡达：火与灰》北美首周末票房收入为8800万美元，远低于分析师预期的1.1亿至1.25亿美元。尽管其全球开画票房估计达3.45亿美元，但该片面临着片长过长、与前作相比观众期待度降低等挑战。
关键点
- 国内开画不及预期：该片北美首周末票房收入为8800万美元，远低于预期的1.1-1.25亿美元，也不及2022年《阿凡达：水之道》的1.34亿美元。
- 全球开画票房：全球开画票房估计为3.45亿美元，其中2.57亿美元来自国际市场。
- 面临阻力：挑战包括片长超过三小时、与前作相比积压需求减少，以及被指技术创新较少。
- 系列电影模式：《阿凡达》系列票房通常不依赖首周爆发；首部电影北美开画仅7700万美元，但通过长线放映在全球收获近30亿美元。
- 依赖高端格式：首周末收入的66%来自3D和高端巨幕格式（如IMAX），这些格式在国际市场，尤其是中国，仍然很受欢迎。
- 分析师观点：Comscore的保罗·德加拉贝迪安指出，尽管开画成绩未达预期，但该系列素以持久的票房后劲著称。
Original Article Link: https://www.cnbc.com/2025/12/21/disneys-avatar-fire-and-ash-box-office.html