English News Brief
Summary
Wellness products, from vitamins to sleep aids, are emerging as a major holiday gifting category. Retailers like Ulta Beauty and Target are dedicating more shelf space to these items, blending beauty with health. Driven by post-pandemic self-care trends and innovative, giftable packaging, wellness is appealing to shoppers seeking practical and indulgent presents.
Key Points
- Category Growth: Wellness is becoming a staple in holiday shopping, with retailers expanding dedicated sections. Ulta Beauty has grown its wellness shops to up to 45 feet in some stores, featuring nearly 100 brands.
- Consumer Shift: The pandemic accelerated a focus on “inside out” health. Products like vitamins and eye drops are now marketed with attractive packaging in beauty aisles.
- Gift Appeal: Brands are creating holiday-themed sets (e.g., advent calendars, gift packs) making wellness items practical and giftable. They offer the dual benefit of relaxation and self-care.
- Retailer Expansion: Major chains are investing: Target is exploring wellness after its Ulta partnership ends; Bath & Body Works is expanding aromatherapy lines; Walmart and Kohl’s also feature wellness gifts.
- Future Trend: Analysts expect wellness to become more prominent on wish lists due to higher price points and growing social acceptance, similar to anti-aging skincare.
中文新闻简报
摘要
从维生素到助眠产品，健康 wellness 类商品正成为一个重要的节日礼品类别。Ulta Beauty 和 Target 等零售商正在为这类产品提供更多货架空间，将美容与健康融合。在后疫情时代自我保健趋势和创新的礼品式包装推动下，健康产品吸引了那些寻求既实用又精致的礼物的消费者。
关键点
- 品类增长：健康产品正在成为节日购物的主流，零售商正在扩大专属区域。Ulta Beauty 已将其店内 wellness 专区扩大到最多45英尺，涵盖近100个品牌。
- 消费者转变：疫情加速了人们对“由内而外”健康的关注。像维生素和滴眼液这类产品，现在以更具吸引力的包装在美妆区销售。
- 礼品吸引力：品牌正在推出节日主题套装（如降临日历、礼品包），使健康产品既实用又适合送礼。它们提供了放松和自我保健的双重好处。
- 零售商扩张：主要连锁店正在加大投入：Target 在与 Ulta 的合作结束后正探索健康品类；Bath & Body Works 正在扩展芳香疗法产品线；沃尔玛和 Kohl’s 也推出了健康礼品。
- 未来趋势：分析师预计，由于较高的价格点和日益增长的社会接受度，健康产品在愿望清单上的地位将更加突出，类似于抗衰老护肤品的发展路径。
Original Article Link: https://www.cnbc.com/2025/12/22/supplements-wellness-christmas-gifts.html