Fanatics launches prediction market in 24 states

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News Brief: Fanatics Launches Prediction Market Platform

Summary

Sports merchandise giant Fanatics has launched “Fanatics Markets,” a prediction market platform, rolling out across 24 U.S. states this week. The platform allows users to trade contracts on outcomes in sports, finance, politics, and culture.

Key Points

  • Launch: Fanatics Markets launches this week in 24 states, including major markets like California, Texas, Florida, and Washington.
  • Two-Phase Rollout: Phase 1 (launched Wednesday) includes contracts for sports, finance, economics, and politics. Phase 2 (early 2024) will expand to crypto, stocks, tech, and music.
  • Executive Statement: Fanatics Betting and Gaming CEO Matt King stated the platform offers a “safe, and intuitive way” for fans to engage with sports and cultural moments and profit from correct predictions.
  • Market Context: The move follows the rising popularity of prediction markets like Polymarket and Kalshi, with competitors DraftKings and FanDuel also recently announcing their own platforms.
  • Features: Pricing is provided by Crypto.com. Users can use a shared wallet across the Fanatics ecosystem and set deposit/session limits.
  • CEO Vision: Fanatics CEO Michael Rubin had previously signaled the company’s entry, and Matt King described this as “the top of the first inning” for a market expected to grow exponentially.

新闻简报：Fanatics 推出预测市场平台

摘要

体育商品巨头 Fanatics 推出了预测市场平台 “Fanatics Markets”，本周将在美国 24 个州上线。该平台允许用户就体育、金融、政治和文化等领域的结果进行合约交易。

关键点

  • 上线：Fanatics Markets 本周在 24 个州推出，包括加利福尼亚州、德克萨斯州、佛罗里达州和华盛顿州等主要市场。
  • 两阶段推出：第一阶段（周三已启动）包含体育、金融、经济和政治合约。第二阶段（2024年初）将扩展到加密货币、股票、科技和音乐等领域。
  • 高管声明：Fanatics 博彩与游戏业务首席执行官 Matt King 表示，该平台为粉丝提供了一个”安全、直观的方式”来参与体育和文化时刻，并在预测正确时获利。
  • 市场背景：此举是在 Polymarket 和 Kalshi 等预测市场日益流行的背景下进行的，竞争对手 DraftKings 和 FanDuel 最近也宣布了各自的平台。
  • 平台特点：定价由 Crypto.com 提供。用户可以使用共享钱包访问整个 Fanatics 生态系统，并设置存款和会话限制。
  • CEO 愿景：Fanatics 首席执行官 Michael Rubin 上个月已透露公司将进入该领域。Matt King 将此形容为一个预计将呈指数级增长的市场”第一局上半场”的开始。

Original Article Link: https://www.cnbc.com/2025/12/03/fanatics-launches-prediction-market.html

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