EN News Brief
Summary
Australian post-Christmas sales are booming with billions in spending, but small independent retailers report struggling as consumers flock to major mall chains offering deep discounts.
Key Points
- National Spending Surge: Post-Christmas week spending is forecast to hit $3.83 billion, up 4.4% from last year, driven by Boxing Day sales and gift card redemptions.
- Struggle of Small Businesses: Many small retailers, like Canberra’s Hive homewares store, report a “massive drop off” in sales and an inability to compete with large chains’ discounts.
- The “Double-Edged Sword”: Industry experts note big sales events put pressure on retailers’ narrow margins, and small businesses must compete on service and experience, not just price.
- Conscious Consumerism: Some independents, like a historic Canberra bookshop, deliberately avoid deep discounts, focusing on quality, customer experience, and encouraging thoughtful purchasing.
- Call to Support Local: There is a strong appeal for consumers to consciously support local businesses to prevent them from disappearing in a “two-speed economy.”
中文新闻简报
摘要
澳大利亚圣诞节后销售火爆，全国消费额达数十亿，但小型独立零售商却生意惨淡，消费者纷纷涌向提供大幅折扣的大型商场连锁店。
关键点
- 全国消费激增：预计圣诞节后一周的消费额将达到38.3亿澳元，较去年增长4.4%，主要由节礼日促销和礼品卡兑换推动。
- 小企业困境：许多小零售商，如堪培拉的Hive家居店，报告销售额”大幅下降”，无力与大型连锁店的折扣竞争。
- “双刃剑”效应：行业专家指出，大型促销活动给利润微薄的小零售商带来压力，小企业必须在服务和体验上竞争，而非仅靠价格。
- 理性消费选择：一些独立商店，如堪培拉一家历史悠久的书店，刻意避免深度折扣，专注于产品质量、客户体验，并鼓励深思熟虑的购买行为。
- 呼吁支持本地商家：业界强烈呼吁消费者有意识地支持本地小企业，以防止它们在”双速经济”中消失。
Original Article Link: https://www.abc.net.au/news/2025-12-30/spending-billions-post-christmas-sales-small-retailers-forgotten/106186838