NBA News Brief
Summary
The NBA and FIBA are jointly exploring the creation of a new professional men’s basketball league in Europe, viewing the region as a major untapped market. The initiative has entered an active investor outreach phase, with plans to advance formally in early 2024.
Key Points
- Partnership: The NBA is partnering with FIBA (International Basketball Federation) for this exploration.
- Market Potential: The NBA estimates 270 million potential basketball fans in Europe, calling it an “untapped market.”
- Investor Interest: Bankers from JPMorgan and Raine Group have met with over 70 potential investors. Non-binding bids are targeted for next month.
- Financials: Potential franchise values could exceed $1 billion. The league aims to improve the sustainability of the European basketball ecosystem.
- Target Cities: The league is looking to place teams in major European capitals like Berlin, Paris, London, and Rome.
- Growth Vision: Plans include cross-competition with NBA teams (exhibitions, cup events) and investment in European basketball development programs.
- Timeline: A vote to green-light the league could happen at the NBA Board of Governors meeting in March.
NBA 新闻简报
摘要
NBA 与国际篮联（FIBA）正共同探索在欧洲创建一个新的职业男子篮球联赛，认为该地区是一个巨大的、尚未充分开发的市场。该项目已进入积极的投资者接洽阶段，计划在2024年初正式推进。
关键要点
- 合作方：NBA 正与国际篮联（FIBA）合作进行此项探索。
- 市场潜力：NBA 估计欧洲有2.7亿潜在篮球迷，称其为”未开发的市场”。
- 投资者兴趣：来自摩根大通和 Raine 集团的银行家已与超过70位潜在投资者会面。目标在下个月征集非约束性投标。
- 财务状况：潜在的特许经营权价值可能超过10亿美元。该联赛旨在提升欧洲篮球生态系统的可持续性。
- 目标城市：联赛计划在柏林、巴黎、伦敦、罗马等欧洲主要首都城市设立球队。
- 发展愿景：计划包括与NBA球队进行交叉竞赛（表演赛、杯赛等），并投资欧洲篮球发展项目。
- 时间线：可能在三月举行的NBA董事会会议上投票决定是否批准该联赛。
Original Article Link: https://www.cnbc.com/2025/12/22/nba-basketball-league-in-europe.html