EN News Brief
Summary
Australians are projected to spend a record $6.8 billion during the Black Friday-Cyber Monday weekend, a 4% increase from last year. This event is now a major driver for Christmas shopping, with consumers seeking bargains amid cost-of-living pressures. While overall consumer sentiment has surged to its most positive level in years, future interest rate increases could impact spending.
Key Points
- Record Spending: Expected total of $6.8 billion over the Black Friday-Cyber Monday period.
- Consumer Participation: Approximately 6 million Australians participating, spending an average of $804 each.
- Shift in Shopping Habits: November is becoming the key month for Christmas purchases, driven by Black Friday deals.
- Consumer Sentiment: Westpac-Melbourne Institute survey shows a significant 12.8% surge in November, marking the first “net-positive” result in nearly four years.
- Retailer Confidence: 78% of retailers feel more confident than last year, and 76% expect higher sales.
- AI in Shopping: Increased use of AI for product discovery and offers, with retailers seeing a 7x traffic uplift from AI sources.
- Hybrid Shopping: Consumers are splitting purchases between online and in-store, with 38% planning an even split.
- Future Concerns: Potential future interest rate increases could negatively impact consumer spending.
中文新闻简报
总结
预计澳大利亚人在黑色星期五至网络星期一的周末期间将支出创纪录的68亿澳元，较去年增长4%。该活动已成为圣诞节购物的主要驱动力，消费者在生活成本压力下寻求优惠。虽然整体消费者信心飙升至多年来的最高水平，但未来的利率上调可能会影响支出。
关键点
- 创纪录支出：黑色星期五至网络星期一期间总支出预计达68亿澳元。
- 消费者参与度：约600万澳大利亚人参与，人均支出804澳元。
- 购物习惯转变：十一月因黑色星期五促销而成为圣诞节购物的关键月份。
- 消费者信心：Westpac-墨尔本研究所调查显示，11月消费者信心大幅增长12.8%，为近四年来首次出现”净积极”结果。
- 零售商信心：78%的零售商比去年更有信心，76%预计本假日季销售额会更高。
- 人工智能在购物中的应用：越来越多消费者使用AI发现产品和优惠，零售商来自AI的流量自年初以来增长了7倍。
- 混合购物：消费者线上线下购物相结合，38%的人计划平均分配。
- 未来担忧：未来可能的利率上调可能会对消费者支出产生负面影响。
Original Article Link: https://www.abc.net.au/news/2025-11-12/black-friday-sales-to-be-biggest-on-record-shoppers-hunt-deals/105997054