NWSL News Brief
Summary
The National Women’s Soccer League (NWSL) has formed a high-profile advisory board of athletes and cultural figures to guide its future growth in marketing, branding, and fan engagement, starting in 2026.
Key Points
- New Advisory Board: The NWSL created a star-studded board that will meet twice a year, beginning in 2026.
- Focus Areas: The board will concentrate on marketing, branding, fan growth, and player initiatives.
- Composition: Includes up to two delegates from each club, such as investors and sports legends like Eli Manning, Magic Johnson, and Alex Morgan.
- League Growth: Under Commissioner Jessica Berman (since 2022), the NWSL’s 14 clubs are valued at nearly $2 billion, though 2025 saw a 5% attendance decline.
- Board Roles: Members will act as mentors, appear in league campaigns, and leverage their influence to attract partnerships and expand the NWSL’s cultural footprint.
NWSL 新闻简报
总结
美国国家女子足球联赛（NWSL）成立了一个由运动员和文化界人士组成的高规格咨询委员会，旨在从2026年开始指导其在市场营销、品牌建设和球迷互动方面的未来发展。
关键点
- 新咨询委员会：NWSL成立了一个星光熠熠的咨询委员会，该委员会将于2026年开始每年举行两次会议。
- 关注领域：委员会将专注于市场营销、品牌建设、球迷增长和球员发展计划。
- 成员构成：包括来自各俱乐部的至多两名代表，例如投资者和体育传奇人物，如伊莱·曼宁、魔术师约翰逊和亚历克斯·摩根。
- 联赛发展：在杰西卡·伯曼专员（自2022年起）的领导下，NWSL的14家俱乐部总估值近20亿美元，尽管2025赛季上座率下降了5%。
- 委员会角色：成员将担任导师，出现在联赛宣传活动中，并利用其影响力吸引合作伙伴，扩大NWSL的文化影响力。
Original Article Link: https://www.cnbc.com/2025/11/06/nwsl-advisory-board-league-growth.html