News Brief
Summary
Netflix partners with Mattel and Hasbro to create toys and merchandise based on its hit animated film “KPop Demon Hunters”. Products are scheduled for a Spring 2026 release.
Key Points
- Partners: Netflix has signed deals with both Mattel and Hasbro.
- Product Split: Mattel will produce dolls, action figures, and playsets. Hasbro will focus on plush toys, electronics, role-play items, and board games.
- Film Success: “KPop Demon Hunters” is Netflix’s most popular film ever with over 325 million views.
- Early Products: Mattel has a 3-pack doll set (Rumi, Mira, Zoey) for pre-order. Hasbro’s first product is a themed Monopoly Deal game.
- Availability: Merchandise will be available in stores in Spring 2026.
新闻简报
总结
Netflix与美泰儿和孩之宝合作，基于其热门动画电影《KPop Demon Hunters》制作玩具和周边商品。产品计划于2026年春季上市。
关键点
- 合作伙伴： Netflix已与美泰儿和孩之宝签署协议。
- 产品分工： 美泰儿将负责玩偶、动作玩偶、配件和游戏套装。孩之宝将专注于毛绒玩具、电子产品、角色扮演物品和棋盘游戏。
- 电影成功： 《KPop Demon Hunters》是Netflix有史以来最受欢迎的电影，全球观看次数超过3.25亿。
- 早期产品： 美泰儿有一款3人装玩偶套装（Rumi, Mira, Zoey）可供预购。孩之宝的首款产品是一款主题大富翁纸牌游戏。
- 上市时间： 周边商品将于2026年春季在零售店发售。
Original Article Link: https://www.cnbc.com/2025/10/21/netflix-kpop-demon-hunters-toys-hasbro-mattel.html