News Brief
Summary
Spotify and Netflix have announced a partnership to bring video podcasts from The Ringer network to Netflix starting in early 2026, initially for U.S. users. This move is part of Spotify’s evolution into a multimedia platform and reflects a broader industry trend of capitalizing on the popularity of video podcasts.
Key Points
- Partnership: Spotify is partnering with Netflix to feature video podcasts on the streaming platform.
- Content Source: Podcasts will come from The Ringer, a network acquired by Spotify in 2020.
- Launch: Initial launch in early 2026 for U.S. users, with plans to expand to other markets.
- Content Variety: Shows will cover sports, culture, and true crime, including “The Bill Simmons Podcast,” “The Rewatchables,” and “Serial Killers.”
- Strategic Goal: Aims to complement Netflix’s content, attract new audiences, and offer creators new distribution opportunities.
- Industry Trend: Media companies are increasingly focusing on video podcasts, driven by their popularity on platforms like YouTube.
- Executive Insight: Netflix’s co-CEO noted the blurring line between podcasts and talk shows and the company’s interest in working with creators across media types.
新闻简报
总结
Spotify和Netflix宣布建立合作伙伴关系，将从2026年初开始为美国用户把The Ringer网络的视频播客引入Netflix。此举是Spotify向多媒体平台转型的一部分，也反映了行业利用视频播客流行趋势的广泛动向。
关键点
- 合作伙伴关系： Spotify与Netflix合作，将在其流媒体平台上推出视频播客。
- 内容来源： 播客内容将来自Spotify于2020年收购的The Ringer网络。
- 上线计划： 初步于2026年初为美国用户推出，并计划扩展至其他市场。
- 内容多样性： 节目将涵盖体育、文化和真实犯罪等类别，包括”The Bill Simmons Podcast”、”The Rewatchables”和”Serial Killers”。
- 战略目标： 旨在补充Netflix现有内容，吸引新受众，并为创作者提供新的分发机会。
- 行业趋势： 受YouTube等平台上视频播客日益流行的推动，媒体公司正越来越多地关注此领域。
- 高管观点： Netflix的联合首席执行官指出播客与脱口秀之间的界限正变得模糊，并表示公司有兴趣与各类媒体领域的优秀创作者合作。
Original Article Link: https://www.cnbc.com/2025/10/14/spotify-ringer-netflix-video-podcasts.html