Most U.S. consumers expect higher holiday prices and a weaker economy, survey finds

News Brief: English

Summary

A new Deloitte survey reveals that US consumers hold the most negative economic outlook since 1997, leading to more cautious spending plans for the upcoming holiday season, with younger generations like Gen Z planning the sharpest cutbacks.

Key Points

  • Pessimistic Outlook: 57% of consumers expect the economy to weaken in the year ahead, the highest percentage since Deloitte began tracking this in 1997.
  • Overall Spending Cut: On average, consumers plan to spend $1,595 this holiday season, a 10% decrease from last year’s planned spending.
  • Gen Z Pullback: Shoppers from Gen Z (ages 18-28) plan the most significant reduction, intending to spend 34% less than last year.
  • Driving Factors: Expectations of higher prices and general economic uncertainty are key reasons for the restrained spending plans.
  • Value-Seeking Trend: 70% of respondents engage in three or more deal-seeking behaviors, indicating a strong focus on finding value.

新闻简报:中文

总结

德勤的一项新调查显示,美国消费者对经济前景的看法是自1997年以来最悲观的,这导致他们对即将到来的假日季消费持更为谨慎的态度,其中Z世代的消费计划削减幅度最大。

关键点

  • 悲观的经济前景: 57%的消费者预计未来一年经济将走弱,这是自德勤1997年开始追踪该数据以来的最高比例。
  • 整体支出削减: 消费者今年假日季平均计划支出为1,595美元,较去年的计划支出下降10%。
  • Z世代大幅削减开支: Z世代(18-28岁)的购物者计划削减幅度最大,他们打算比去年少花34%。
  • 驱动因素: 对物价上涨的预期和普遍的经济不确定性是消费者计划收紧开支的关键原因。
  • 寻求价值的趋势: 70%的受访者表现出三种或以上的寻求优惠行为,表明消费者非常注重寻找高性价比商品。

Original Article Link: https://www.cnbc.com/2025/10/15/us-consumers-expect-high-prices-weak-economy-deloitte-survey-says.html

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