News Brief: McDonald’s Q3 2024 Earnings
Summary
McDonald’s reported third-quarter earnings that fell short of Wall Street estimates, but its global and U.S. same-store sales exceeded expectations. The company highlighted a “bifurcated consumer base,” with lower-income customers reducing visits while higher-income customers increased spending. Despite economic pressures, strategic value offerings like the Snack Wrap helped drive sales.
Key Points
- Earnings Miss: Adjusted EPS was $3.22 vs. $3.33 expected; Revenue was $7.08B vs. $7.1B expected.
- Sales Growth: Global same-store sales rose 3.6%, reversing a prior decline. U.S. same-store sales grew 2.4%, beating estimates.
- Consumer Split: Lower-income customer traffic declined nearly 10%, while higher-income traffic grew nearly 10%.
- Value Strategy: The $2.99 Snack Wrap relaunch was highly successful, with nearly 20% of U.S. customers purchasing it in the first month.
- International Performance: Strong same-store sales growth in international markets: 4.3% in operated markets and 4.7% in developmental licensed markets.
- Outlook: U.S. growth is expected to accelerate in Q4 due to promotions like Monopoly, while international growth may slow.
新闻简报：麦当劳2024年第三季度财报
总结
麦当劳公布第三季度盈利未达到华尔街预期，但其全球和美国同店销售额超出预期。公司指出消费者群体出现”分化”，低收入顾客减少光顾，而高收入顾客消费增加。尽管面临经济压力，通过推出超值套餐等策略性优惠，推动了销售额增长。
关键点
- 盈利未达预期：调整后每股收益为3.22美元，低于预期的3.33美元；收入为70.8亿美元，略低于预期的71亿美元。
- 销售增长：全球同店销售额增长3.6%，扭转了之前的下降趋势。美国同店销售额增长2.4%，超出预期。
- 消费者分化：低收入顾客流量下降近10%，而高收入顾客流量增长近10%。
- 超值策略：重新推出2.99美元的零食卷，大获成功，近20%的美国顾客在首月内购买。
- 国际表现：国际市场同店销售额增长强劲：国际经营市场增长4.3%，国际发展特许市场增长4.7%。
- 展望：预计第四季度美国增长将因大富翁游戏等活动而加速，而国际增长可能放缓。
Original Article Link: https://www.cnbc.com/2025/11/05/mcdonalds-mcd-q3-2025-earnings.html