News Brief: English
Summary
A JLL survey indicates the commercial real estate sector is rapidly moving from initial AI testing to targeted applications aimed at redefining business value and driving revenue, despite most organizations not yet fully achieving their goals.
Key Points
- Widespread Adoption: 88% of investors, owners, and landlords have started piloting AI, with most exploring an average of five use cases simultaneously.
- Early Results: Only 5% of respondents have achieved all their AI program goals, while nearly half have achieved two to three goals.
- Strategic Shift: Companies are moving beyond using AI for simple operational efficiency and are now tying it directly to revenue growth and competitive advantage.
- Increased Investment: Over half of investors have seen significant budget growth for AI initiatives in the past two years, with top spending on strategic advisory and security upgrades.
新闻简报：中文
总结
仲量联行（JLL）的一项调查显示，商业地产行业正迅速从最初的人工智能测试转向有针对性的应用，旨在重新定义商业价值并推动收入增长，尽管大多数机构尚未完全实现其目标。
关键点
- 广泛采用： 88% 的投资者、业主和房东已开始试点人工智能，其中大多数同时探索约五个应用场景。
- 初步成果： 仅 5% 的受访者表示已完全实现其人工智能计划目标，而近半数表示已实现两到三个目标。
- 战略转变： 公司不再仅仅将人工智能用于简单的运营效率提升，而是将其直接与收入增长和竞争优势挂钩。
- 投资增加： 超过半数的投资者在过去两年中获得了显著的人工智能预算增长，主要支出用于战略咨询和安全升级。
Original Article Link: https://www.cnbc.com/2025/10/31/cre-companies-ai-goals.html