Gap comparable sales surge after viral ‘Milkshake’ denim ad with Katseye

News Brief: English

Summary

Gap Inc. reported strong fiscal third-quarter results, significantly exceeding Wall Street expectations. Comparable sales across the company rose 5%, driven by the successful viral “Better in Denim” campaign. While net income declined due to tariffs, the company raised its full-year sales and operating margin forecasts.

Key Points

  • Strong Sales Performance: Comparable sales grew 5%, well ahead of the 3.1% expectation. This is the strongest growth since 2017, excluding pandemic spikes.
  • Earnings Beat: Earnings per share were 62 cents vs. 59 cents expected. Revenue was $3.94 billion vs. $3.91 billion expected.
  • Brand Performance:
    • Gap: Comparable sales surged 7%, driven by viral marketing.
    • Old Navy: Comparable sales up 6%, beating expectations.
    • Banana Republic: Comparable sales up 4%, showing continued turnaround.
    • Athleta: Sales and comparable sales fell 11%, a significant weak spot.
  • Financial Outlook: The company raised its full-year sales growth forecast to the high end of 1.7%-2% and expects an operating margin of around 7.2%.
  • Challenges: Net income fell 14% primarily due to tariffs, and the gross margin slightly declined.

新闻简报:中文

总结

Gap公司公布了强劲的第三财季业绩,远超华尔街预期。在病毒式传播的”Better in Denim”营销活动推动下,公司整体同店销售额增长5%。尽管净收入因关税影响有所下降,公司仍上调了全年销售和运营利润率预测。

关键点

  • 强劲销售表现:同店销售额增长5%,远超3.1%的预期。这是自2017年以来(排除疫情相关峰值)的最强劲增长。
  • 盈利超预期:每股收益为62美分,预期为59美分。营收为39.4亿美元,预期为39.1亿美元。
  • 品牌表现:
    • Gap:同店销售额激增7%,得益于病毒式营销。
    • Old Navy:同店销售额增长6%,超出预期。
    • Banana Republic:同店销售额增长4%,显示持续复苏。
    • Athleta:销售额和同店销售额下降11%,是明显的业绩短板。
  • 财务展望:公司将全年销售增长预期上调至原指引(1.7%-2%)的高端,并预计运营利润率约为7.2%。
  • 挑战:净收入下降14%,主要受关税影响;毛利率略有下降。

Original Article Link: https://www.cnbc.com/2025/11/20/gap-q3-2025-earnings.html

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