News Brief: Ford’s Tech Roadmap
Summary
Ford Motor announced plans to launch “eyes-off” hands-free driving technology in 2028, starting on a new $30,000 all-electric vehicle. This move positions Ford in direct competition with Tesla, GM, and Rivian. The announcement, made at CES, also included a new Ford AI assistant and a next-generation vehicle software platform.
Key Points
- Eyes-Off Driving (Level 3): Ford plans to introduce this advanced system in 2028. It aims to debut on an affordable ~$30,000 EV, challenging the industry norm of launching high-tech features on luxury models first.
- Affordable EV Platform: The technology will be built on Ford’s new “Universal EV Platform” (UEV), designed for cost-efficiency with 20% fewer parts and 15% faster assembly. The first UEV model is a midsize pickup due in 2027.
- Ford AI Assistant: Launching in phone apps in early 2026, with in-car integration from 2027. It promises vehicle-specific capabilities, like assessing towing capacity or cargo space via a photo.
- New Software Architecture: An “integrated digital platform” will act as a unified vehicle “brain,” combining infotainment, driver-assist systems, and networking for a more consistent user experience.
- Strategic Shift: This plan is part of Ford’s restructuring, moving focus from large, expensive EVs to smaller, affordable models. The company expects ~$19.5B in special charges through 2027 related to this shift.
- Competitive Landscape: Ford joins GM (planning Level 3 for 2028 Cadillac Escalade IQ) and others in the race to commercialize advanced driving systems, seen as a key step toward full autonomy.
新闻简报：福特技术路线图
摘要
福特汽车宣布计划在2028年推出“脱手脱眼”自动驾驶技术，首发于一款新的3万美元全电动车型。此举使福特与特斯拉、通用汽车和Rivian展开直接竞争。在CES上发布的公告还包括一款新的福特AI助手和下一代汽车软件平台。
关键要点
- 脱眼驾驶（L3级）： 福特计划在2028年引入该高级系统。目标是在一款约3万美元的平价电动车上首发，打破了行业通常先在豪华车型上推出高科技功能的惯例。
- 平价电动车平台： 该技术将基于福特新的“通用电动车平台”（UEV）打造，该平台旨在实现成本效益，零件减少20%，装配时间加快15%。首款UEV车型是定于2027年推出的中型皮卡。
- 福特AI助手： 将于2026年初通过福特和林肯手机应用推出，2027年起实现原生车载体验。它承诺提供针对特定车辆的个性化功能，例如通过照片评估拖挂能力或载货空间。
- 新软件架构： 一个“集成数字平台”将作为统一的车辆“大脑”，整合信息娱乐、驾驶辅助系统和网络，以提供更一致的用户体验。
- 战略转型： 该计划是福特重组的一部分，其重点从大型昂贵电动车转向更小、更实惠的车型。公司预计到2027年将因此产生约195亿美元的特殊支出。
- 竞争格局： 福特加入了通用汽车（计划2028年为凯迪拉克Escalade IQ提供L3系统）等公司的行列，竞相将高级驾驶系统商业化，这被视为实现完全自动驾驶的关键一步。
Original Article Link: https://www.cnbc.com/2026/01/07/ford-eyes-off-driving-ev-2028.html