News Brief
Summary
Sports merchandise giant Fanatics has partnered with OBB Media to launch Fanatics Studios, a new media and entertainment venture focused on sports and culture content.
Key Points
- New Venture: Fanatics Studios is a joint venture between Fanatics and OBB Media, announced on Tuesday.
- Content Focus: It will produce and distribute films, documentaries, live events, and digital series at the intersection of sports and culture.
- Leadership: OBB Media’s founder and CEO, Michael Ratner, will serve as the CEO of Fanatics Studios.
- Strategic Goal: Fanatics CEO Michael Rubin stated this adds a content/media business to their sports platform, enhancing the fan experience.
- Existing Projects: The studio already has a slate of projects including content for the 2028 LA Olympics, a Saudi flag football tournament, and a Tom Brady documentary.
- Partnerships: Additional projects are planned with ESPN, WWE, and Major League Baseball.
- Business Scale: Fanatics, valued over $30 billion, expects the new studio to generate nine-figure revenue in its first year.
新闻简报
总结
体育商品巨头Fanatics与OBB Media合作，推出了专注于体育与文化内容的新媒体娱乐公司Fanatics Studios。
关键点
- 新合资企业：Fanatics Studios是Fanatics与OBB Media于周二宣布成立的合资企业。
- 内容重点：该公司将在体育与文化的交汇点制作和发行电影、纪录片、现场活动和数字系列内容。
- 领导层：OBB Media的创始人兼CEO迈克尔·拉特纳将担任Fanatics Studios的CEO。
- 战略目标：Fanatics CEO迈克尔·鲁宾表示，这为其体育平台增加了内容/媒体业务，旨在提升粉丝体验。
- 现有项目：工作室已有一系列项目，包括为2028年洛杉矶奥运会提供内容、在沙特举行的腰旗橄榄球锦标赛以及一部关于七届超级碗冠军汤姆·布雷迪的多集纪录片。
- 合作伙伴：还计划与ESPN、WWE和美国职业棒球大联盟进行项目合作。
- 业务规模：估值超过300亿美元的Fanatics预计，新工作室在第一年的收入将达到九位数（数亿美元），成为其业务的重要组成部分。
Original Article Link: https://www.cnbc.com/2026/01/13/fanatics-sports-media-entertainment-studio.html