News Brief: English
Summary
Chick-fil-A is launching its largest-ever marketing campaign to celebrate its 80th anniversary, introducing retro packaging, collectible merchandise, and prize giveaways. This major push comes as the broader restaurant industry faces significant challenges with declining customer traffic and sales.
Key Points
- Biggest Campaign Ever: Chick-fil-A’s year-long 80th-anniversary campaign is its largest marketing effort to date, featuring national TV and social media ads.
- “Newstalgia” Theme: The campaign blends “new” and “nostalgia,” using retro cup designs, vintage sandwich packaging, and themed merchandise to celebrate its heritage.
- Major Prize: 3,000 customers who find a “Golden Fan Cup” in collectible cups will win free Chick-fil-A for a year.
- Industry Context: The launch occurs amid an industry-wide slump, with many chains reporting falling traffic and sales in 2025.
- Slowing Growth: Chick-fil-A’s 2024 system sales growth slowed to 5.4%, its first non-double-digit growth year in over a decade, though sales still rose.
- Menu & Expansion: Frosted sodas/floats are permanently added to the menu. The chain, now the 3rd largest in the U.S., plans further international expansion.
新闻简报：中文
摘要
为庆祝成立80周年，Chick-fil-A（福乐鸡）推出了有史以来规模最大的营销活动，引入了复古包装、限量收藏品和奖品赠送。这一重大举措正值整个餐饮行业面临客流量和销售额下降的严峻挑战之际。
关键点
- 史上最大营销活动： Chick-fil-A为期一年的80周年庆典是其迄今为止规模最大的营销活动，包括全国电视广告和社交媒体广告。
- “新复古”主题： 该活动融合”新”与”怀旧”，通过复古杯设计、复古风格三明治包装和主题商品来庆祝其传统。
- 重磅奖品： 在限量收藏杯中找到”黄金粉丝杯”的3000名顾客，将赢得一年免费享用Chick-fil-A的奖励。
- 行业背景： 此次活动推出时，整个餐饮业正陷入低迷，2025年多家连锁店报告客流量和销售额下降。
- 增长放缓： Chick-fil-A 2024年全系统销售额增长放缓至5.4%，是十多年来首次未实现两位数增长，但销售额仍保持上升。
- 菜单与扩张： 霜冻汽水/漂浮饮料被永久加入菜单。该连锁店现为美国第三大餐饮连锁品牌，并计划进一步向国际市场扩张。
Original Article Link: https://www.cnbc.com/2026/01/05/chick-fil-a-launches-80th-anniversary-marketing-campaign.html