News Brief
Summary
A J.P. Morgan survey reveals that sports teams are now mainstream investment assets for the ultra-wealthy, surpassing traditional luxury items like art and cars. Valuations are soaring due to media rights and sponsorships.
Key Points
- Rising Ownership: 20% of billionaire family offices now own controlling stakes in sports teams, up from 6% in 2022.
- Top Asset Class: Sports investments (34%) have overtaken art (23%) and cars (10%) as the preferred “trophy asset.”
- Soaring Valuations: The combined value of U.S. and European franchises is estimated at $400 billion, with M&A activity growing eightfold in five years.
- Active Involvement: Ownership offers a platform for active involvement, aligning with a trend of families wanting to be “active architects.”
- Alternative Investments: As full team ownership becomes prohibitively expensive, investors are turning to minority stakes, arena investments, and “sports-adjacent” ventures like data analytics.
新闻简报
总结
摩根大通的一项调查显示，对于超级富豪而言，体育俱乐部已从身份象征演变为主流投资资产，其价值因媒体版权和赞助协议而飙升，并超越了艺术品和汽车等传统奢侈资产。
关键点
- 持有率上升：20%的亿万富豪家族办公室持有体育俱乐部的控股权，高于2022年的6%。
- 顶级资产类别：体育投资（34%）已超越艺术品（23%）和汽车（10%），成为首选的”奖杯资产”。
- 估值飙升：美国和欧洲体育俱乐部的总估值约为4000亿美元，过去五年间的并购和投资总额增长了八倍。
- 积极参与：体育俱乐部所有权提供了一个积极参与的平台，与家族希望成为”积极构建者”而非被动投资者的更广泛趋势相符。
- 替代性投资：随着收购整个俱乐部变得极其昂贵，投资者正转向收购少数股权、投资体育场馆以及数据分析和商品销售等”体育周边”领域。
Original Article Link: https://www.cnbc.com/2025/11/14/collecting-sports-teams-art-cars.html