News Brief
Summary
Apple and Formula 1 have signed a five-year media rights deal, making Apple TV the exclusive U.S. streaming home for all F1 races starting in 2026.
Key Points
- Deal Terms: 5-year agreement; Apple pays approximately $140 million per year.
- Coverage: All F1 races, practice, qualifying, and Sprint sessions included in the standard $12.99/month Apple TV+ subscription.
- Free Content: Certain races and all practice sessions will be available for free in the Apple TV app during the season.
- F1 TV Premium: Will continue in the U.S. but will now be bundled with an Apple TV+ subscription.
- Previous Broadcaster: ESPN, which paid about $85 million per year on average, will conclude its coverage after this season.
- Apple’s Strategy: Focus on acquiring rights where it can control and create a unique user experience, as stated by Apple SVP Eddy Cue.
新闻简报
总结
苹果公司与一级方程式赛车（F1）签署了一项为期五年的媒体版权协议，从2026年开始，Apple TV将成为F1所有赛事在美国的独家流媒体播放平台。
关键点
- 协议条款： 为期五年；苹果每年支付约1.4亿美元。
- 覆盖内容： 所有F1比赛、练习赛、排位赛和冲刺赛都包含在标准的每月12.99美元的Apple TV+订阅中。
- 免费内容： 本赛季期间，部分比赛和所有练习赛将在Apple TV应用中免费提供。
- F1 TV Premium： 将在美国继续提供，但现在需要捆绑Apple TV+订阅。
- 前转播商： ESPN，其平均每年支付约8500万美元，将在本赛季结束后停止转播。
- 苹果的策略： 正如苹果高级副总裁Eddy Cue所言，重点在于获取能够控制和创造独特用户体验的版权。
Original Article Link: https://www.cnbc.com/2025/10/17/apple-f1-media-deal-streaming.html