A third high-profile tech leader is leaving GM as part of a software-product restructuring

News Brief: English

Summary

General Motors confirms the departure of a third senior technology executive, Baris Cetinok, as it consolidates its software and product divisions under a new Chief Product Officer, Sterling Anderson.

Key Points

  • Executive Departure: Baris Cetinok, SVP of Software and Services Product Management, will leave GM on December 12.
  • Restructuring Context: His exit follows two other tech executives who left in October, amid a company reorganization.
  • New Structure: GM is merging vehicle software engineering and global product development into one unit led by Sterling Anderson.
  • Strategic Goal: The integration aims to unify hardware and software development to accelerate innovation and improve in-vehicle experiences.
  • Industry Challenge: GM, like the broader auto industry, has actively hired from tech firms but often sees short tenures for such executives.

新闻简报:中文

摘要

通用汽车确认第三位高级技术高管巴里斯·塞蒂诺克将离职。与此同时,公司正将其软件和产品部门整合,由新任首席产品官斯特林·安德森领导。

关键点

  • 高管离职:软件与服务产品管理高级副总裁巴里斯·塞蒂诺克将于12月12日离职。
  • 重组背景:他的离职是继十月份另外两位技术高管离开之后,发生在公司重组期间。
  • 新架构:通用汽车正在将汽车软件工程和全球产品开发部门合并,由斯特林·安德森统一领导。
  • 战略目标:此次整合旨在统一硬件和软件开发,以加速创新并改善车内体验。
  • 行业挑战:与整个汽车行业一样,通用汽车积极从科技公司招聘人才,但此类高管的任职时间往往较短。

Original Article Link: https://www.cnbc.com/2025/11/25/gm-software-leader-baris-cetinok-leaving.html

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