News Brief: Stellantis Revives Ram TRX V-8 Pickup Amid Regulatory Shift
Summary
Stellantis is reviving the high-performance, gas-powered Ram 1500 TRX pickup truck for the 2027 model year. This move, led by Ram CEO Tim Kuniskis, is part of a broader U.S. sales turnaround plan and comes as federal emissions regulations have eased. The TRX’s return highlights a strategic pivot back to powerful V-8 engines to generate brand excitement and attract customers.
Key Points
- Product Revival: The 2027 Ram 1500 SRT TRX, featuring a supercharged 6.2-liter “Hellcat” V-8 engine (777 hp), will launch in late 2026 with a starting price of approximately $102,590.
- Strategic “Halo” Model: Despite past low sales due to its high price, the TRX is intended as a flagship “halo” vehicle to draw attention to the Ram brand and potentially boost sales of other models.
- Leadership & Turnaround: Ram CEO Tim Kuniskis, who came out of retirement a year ago, is leading a brand revival with over 25 planned announcements. Recent moves include returning to NASCAR and canceling a promised electric 1500 truck.
- Regulatory Context: The revival of gas V-8 models contradicts Stellantis’s earlier plans but aligns with weakened federal fuel economy regulations and penalties from the Trump era.
- Broader Stellantis Strategy: The TRX revival is part of an effort to reverse declining U.S. sales. Both Ram and Jeep, Stellantis’s key U.S. brands, are undergoing “reset” plans to reposition pricing, models, and features for future growth.
- Jeep’s Parallel Revival: Jeep CEO Bob Broderdorf is executing a similar “Jeep reset” plan to streamline models, adjust pricing, and introduce new vehicles like an electric Recon, aiming for a potential sales increase in 2025.
新闻简报：监管环境变化下，Stellantis 复活 Ram TRX V-8 皮卡
摘要
Stellantis 正在复活高性能燃油版 Ram 1500 TRX 皮卡，计划推出 2027 款车型。此举由 Ram 品牌 CEO Tim Kuniskis 领导，是美国销售扭转计划的一部分，同时也得益于联邦排放法规的放宽。TRX 的回归标志着战略重心重新转向大马力 V-8 发动机，旨在激发品牌热度并吸引客户。
关键点
- 产品复活：2027 款 Ram 1500 SRT TRX 搭载机械增压 6.2 升 “Hellcat” V-8 发动机（777 马力），将于 2026 年底上市，起售价约为 102,590 美元。
- 战略“光环”车型：尽管过去因价格高昂销量有限，但 TRX 被定位为旗舰“光环”车型，旨在吸引市场对 Ram 品牌的关注，并可能带动其他车型的销售。
- 领导力与业务扭转：Ram CEO Tim Kuniskis 一年前退休后重返公司，正领导品牌复兴，计划发布超过 25 项公告。近期举措包括重返 NASCAR 赛事以及取消原定的 1500 电动皮卡计划。
- 监管背景：复活燃油 V-8 车型与 Stellantis 早前的计划相悖，但符合特朗普执政时期放宽的联邦燃油经济性法规和处罚标准。
- Stellantis 整体战略：TRX 的复活是扭转美国市场销量下滑努力的一部分。Ram 和 Jeep 作为 Stellantis 在美国的关键品牌，都在进行“重置”计划，重新定位产品价格、车型和配置，以实现未来增长。
- Jeep 的同步复兴：Jeep CEO Bob Broderdorf 正在执行类似的“Jeep 重置”计划，精简车型、调整定价，并推出如电动 Recon 等新车型，目标是在 2025 年实现销量可能增长。
Original Article Link: https://www.cnbc.com/2026/01/01/ram-trx-v8-pickup-truck.html