News Brief: Tubi’s Rise to Profitability
Summary
Fox’s free, ad-supported streaming service Tubi reached profitability for the first time this year, driven by strong advertising growth and a young, engaged audience. With over 100 million monthly active users, it is now competing closely with major subscription services in terms of viewer time.
Key Points
- Profitability Achieved: Tubi became profitable in the fiscal quarter ending Sept. 30, earlier than expected, with 27% revenue growth.
- Massive Reach: The platform has over 100 million monthly active users and streams 1 billion hours of content monthly.
- Young & Diverse Audience: Nearly 60% of its viewers are millennials or Gen Z, and nearly half are multicultural.
- Competitive Viewership: In November, Tubi accounted for more streaming minutes than Peacock or HBO Max, according to Nielsen.
- Ad-Supported Model Wins: As subscription prices rise and password sharing is restricted, consumers are turning to free options like Tubi.
- Content Strategy: Tubi licenses a vast library (300,000+ titles), produces some originals, and leverages Fox’s sports content, including NFL games.
- Appealing to Gen Z: Through initiatives like “Tubi for Creators” and successful young-adult movies, Tubi is effectively attracting and retaining younger viewers.
- Advertiser Appeal: High viewer intent and engagement make Tubi’s 100% ad-supported model a strong pitch for advertisers, boosting Fox’s overall ad revenue.
新闻简报：Tubi实现盈利
总结
福克斯旗下免费的广告支持流媒体服务Tubi今年首次实现盈利，这得益于强劲的广告增长和年轻、参与度高的观众群。其月活跃用户超过1亿，在用户观看时长方面已开始与主要订阅服务展开竞争。
关键点
- 实现盈利：在截至9月30日的财季，Tubi实现盈利，比预期更早，收入增长了27%。
- 庞大用户群：该平台月活跃用户超过1亿，每月流媒体内容播放时长达10亿小时。
- 年轻多元的观众：其观众中近60%为千禧一代或Z世代，近一半来自多元文化背景。
- 有竞争力的收视份额：根据尼尔森数据，11月份Tubi占总流媒体观看时长的份额超过了Peacock和HBO Max。
- 广告支持模式胜出：随着订阅价格上涨和密码共享受限，消费者正转向Tubi等免费选择。
- 内容策略：Tubi拥有庞大的授权内容库（超30万部），制作少量原创内容，并利用福克斯的体育内容（包括NFL比赛）。
- 吸引Z世代：通过”Tubi for Creators”等举措和成功的年轻成人电影，Tubi有效吸引并留住了年轻观众。
- 对广告商的吸引力：用户观看目的明确、参与度高，这使得Tubi100%广告支持的模式对广告商极具吸引力，推动了福克斯的整体广告收入。
Original Article Link: https://www.cnbc.com/2025/12/24/tubi-fox-streaming-free.html