News Brief: Boxing Day Sales Set for Record High
Summary
Australians are projected to spend a record $1.6 billion on Boxing Day 2025, a 4.3% increase from 2024, driven by population growth, interest rate cuts, and revived household spending. The retail sector is rebounding, but future interest rate hikes pose a risk to growth in 2026.
Key Points
- Record Spending: Boxing Day (Dec 26, 2025) sales are forecast to hit $1.6B. The full post-Christmas week is expected to reach $3.83B in spending.
- Driving Factors: Three RBA interest rate cuts in 2025, real wage growth, tax cuts, and population growth have boosted consumer spending power and confidence.
- Sector Rebound: Retail is experiencing solid, gradual growth after challenging years, with household goods, apparel, and department stores leading on Boxing Day.
- Shift in Trends: Black Friday/Cyber Monday promotions are reducing the relative importance of December sales, pulling spending into November.
- Future Uncertainty: Markets now anticipate potential RBA rate hikes in 2026, which could increase mortgage costs and dampen discretionary spending, creating headwinds for retailers.
新闻简报：节礼日销售额预计将创历史新高
总结
受人口增长、利率下调及家庭支出复苏推动，预计澳大利亚消费者在2025年节礼日将支出创纪录的16亿澳元，较2024年增长4.3%。零售业正在反弹，但未来的利率上调可能对2026年的增长构成风险。
关键点
- 创纪录支出：预计2025年节礼日（12月26日）销售额将达16亿澳元。整个圣诞节后一周的支出预计将达到38.3亿澳元。
- 驱动因素：澳储行2025年三次降息、实际工资增长、减税以及人口增长，提升了消费者的支出能力和信心。
- 行业复苏：在经历数年挑战后，零售业正经历稳固而渐进的增长，节礼日当天家用商品、服装鞋饰和百货商店表现领先。
- 趋势转变：黑色星期五和网络星期一的促销活动降低了12月销售的相对重要性，将消费支出提前至11月。
- 未来不确定性：市场目前预期澳储行可能在2026年加息，这可能增加抵押贷款成本并抑制非必需消费品支出，给零售商带来阻力。
Original Article Link: https://www.abc.net.au/news/2025-12-24/boxing-day-sales-australia-2025/106171474