News Brief: English
Summary
Disney and James Cameron’s “Avatar: Fire and Ash” earned $12 million in domestic early previews, a start behind its predecessor. Analysts still project a strong $100M+ opening weekend in North America, with international markets contributing significantly to its global performance.
Key Points
- Opening Figures: “Avatar: Fire and Ash” secured $12M in Thursday previews domestically, less than the $17M for “The Way of Water” in 2022.
- Weekend Projection: Box office analysts forecast a North American opening weekend of at least $100 million.
- Global Strength: International previews added $43.1 million, highlighting the franchise’s overseas dominance.
- Market Context: The film opens in a more competitive market than prior installments, with performance key to annual box office totals.
- The “Cameron Factor”: Audiences expect and receive a premium, theatrical-only experience, driving sales for high-priced IMAX, Dolby, and 3D tickets.
- Franchise Profile: Despite unparalleled box office success (both previous films surpassed $2B globally), Avatar lacks the sustained cultural footprint of other major Disney franchises.
- Long-Term Outlook: Analysts emphasize the film’s “long game,” with premium screens booked well into the new year and international revenue expected to far outpace domestic.
新闻简报：中文
文章总结
迪士尼和詹姆斯·卡梅隆的《阿凡达：火与灰》国内提前场票房收入1200万美元，开局不及前作。但分析师仍预测其北美首周末票房将强势突破1亿美元，国际市场对其全球表现贡献显著。
关键要点
- 开局数据：《阿凡达：火与灰》国内周四提前场收获1200万美元，低于《水之道》在2022年取得的1700万美元。
- 首周末预测：票房分析师预测其北美首周末票房至少为1亿美元。
- 全球强势：国际提前场票房达4310万美元，凸显该系列在海外市场的主导地位。
- 市场背景：影片在比前作竞争更激烈的市场中上映，其表现对年度票房总额至关重要。
- “卡梅隆效应”：观众期待并获得只能在影院体验的顶级视听盛宴，这推动了高价IMAX、杜比影院和3D影票的销售。
- 系列特点：尽管取得了无与伦比的票房成功（前两部电影全球票房均超20亿美元），但《阿凡达》系列缺乏其他迪士尼主要IP那样持续的文化影响力。
- 长期展望：分析师强调影片的“长期表现”，高端影厅排片已锁定至新年，且国际收入预计将远超国内。
Original Article Link: https://www.cnbc.com/2025/12/19/avatar-disney-james-cameron.html