News Brief: English
Summary
Netflix’s “Stranger Things” concludes with its fifth season, maintaining massive viewership and evolving from a hit series into a major cultural and commercial franchise through extensive brand partnerships, merchandise, and live experiences.
Key Points
- Cultural Impact: Hailed by Netflix co-CEO Ted Sarandos as the platform’s true “Star Wars” moment, solidifying its industry leadership.
- Final Season Success: Season 5 Volume 1 garnered 59.6 million views in its first five days, a record for an English-language Netflix series.
- Innovative Finale Release: The series finale will screen in select theaters on NYE/NYD via concession voucher entry, a novel model for Netflix.
- Expanded Franchise Strategy: Dozens of new partnerships with major brands (Lego, Nike, Starbucks, etc.) for merchandise, alongside immersive live events and a West End play.
- Strategic Evolution: Represents a gold standard for Netflix in creating enduring intellectual property (IP) that drives engagement beyond streaming subscriptions.
新闻简报：中文
概要
Netflix的《怪奇物语》以第五季迎来完结，在保持惊人收视率的同时，已从一个热门剧集发展成为一个通过广泛品牌合作、商品和现场体验而成就的重大文化与商业品牌。
关键要点
- 文化影响：被Netflix联合CEO泰德·萨兰多斯誉为平台真正的“星球大战”时刻，巩固了其行业领导地位。
- 最终季成功：第五季第一部分前五天收获5960万次观看，创下Netflix英语剧集首周收视纪录。
- 创新的结局发布：系列大结局将于新年夜/元旦在特定影院通过购买餐饮代金券入场观看，这是Netflix的一种新颖发行模式。
- 扩展的IP战略：与众多主流品牌（乐高、耐克、星巴克等）达成数十项商品合作，并推出沉浸式现场体验和伦敦西区舞台剧。
- 战略演变：代表了Netflix在创造超越流媒体订阅的、能持续吸引用户的持久知识产权（IP）方面的黄金标准。
Original Article Link: https://www.cnbc.com/2025/12/13/stranger-things-netflix.html