News Brief: The Rise of Fiber
Summary
Fiber is emerging as the next major health trend in the food and beverage industry, following the popularity of protein. Driven by a growing consumer focus on gut health and social media trends like “fibermaxxing,” major companies like PepsiCo, Coca-Cola, and Nestlé are launching new high-fiber and prebiotic products to meet demand.
Key Points
- The New “It” Nutrient: Industry experts and executives, including PepsiCo’s CEO, predict fiber will be “the next protein.” Consumer interest in high-fiber products is rising significantly, especially among Gen Z.
- Addressing a Deficiency: Over 90% of Americans do not meet daily fiber recommendations (25-38 grams). This gap is creating a major market opportunity.
- Gut Health Momentum: The trend is fueled by a broad shift toward promoting digestive wellness, moving fiber beyond its older demographic association. Dietitians highlight its benefits for satiety, digestion, and cholesterol.
- Industry Response: Food and beverage giants are rapidly innovating:
- PepsiCo plans launches like Smartfood Fiber Pop and SunChips Fiber.
- Coca-Cola and Olipop offer prebiotic sodas.
- Nestlé targets GLP-1 medication users with a fiber shake.
- Beyond a Fad: For many consumers, increasing fiber intake is a deliberate health choice linked to disease prevention (e.g., colorectal cancer) and overall well-being, signaling the trend’s potential longevity.
新闻简报：膳食纤维的崛起
总结
膳食纤维正在成为食品饮料行业继蛋白质之后的下一个主要健康趋势。在消费者日益关注肠道健康以及”纤维最大化”等社交媒体趋势的推动下，百事、可口可乐和雀巢等大公司正在推出新的高纤维和益生元产品以满足需求。
关键点
- 新晋”明星”营养素：行业专家和高管（包括百事公司CEO）预测，纤维将成为”下一个蛋白质”。消费者对高纤维产品的兴趣显著上升，尤其是在Z世代中。
- 弥补摄入缺口：超过90%的美国人未达到每日纤维推荐摄入量（25-38克）。这一缺口创造了巨大的市场机会。
- 肠道健康热潮：这一趋势得益于人们普遍转向关注促进消化健康，使纤维超越了其原本与老年人群的关联。营养师强调其在增加饱腹感、改善消化和降低胆固醇方面的益处。
- 行业反应：食品饮料巨头正在快速创新：
- 百事公司计划推出Smartfood Fiber Pop和SunChips Fiber等产品。
- 可口可乐和Olipop推出了益生元苏打水。
- 雀巢针对GLP-1药物使用者推出了一款纤维奶昔。
- 不止是潮流：对许多消费者而言，增加纤维摄入是与疾病预防（如结直肠癌）和整体健康相关的慎重健康选择，这表明该趋势可能具有持久性。
Original Article Link: https://www.cnbc.com/2025/12/12/fibermaxxing-high-fiber-foods-pepsi-nestle-olipop.html