News Brief
Summary
A new report from AlixPartners indicates that consumers are experiencing “discount burnout” ahead of Black Friday and Cyber Monday. Shoppers are now prioritizing value, quality, and consistent pricing over just finding the lowest price. This shift comes as the retail industry faces a potentially weaker holiday season due to inflation, an uncertain job market, and falling consumer sentiment.
Key Points
- Consumer Shift: Importance of price dropped 13% on average; 30% fewer consumers rank sales as “very important.”
- New Priorities: Shoppers now focus on value for money, product quality, and consistent pricing across channels.
- In-Store Challenges: Store visits are up, but time spent in stores and basket size have decreased.
- Industry Warning: Discounts alone may not drive demand this season; over-reliance on them is risky.
- Luxury Example: Dramatic price increases in the luxury sector led consumers to trade down to more “rationally priced” premium brands.
新闻简报
总结
艾睿铂咨询公司的一份新报告显示，在黑色星期五和网络星期一之前，消费者正经历”折扣疲劳”。购物者现在优先考虑价值、质量和价格一致性，而不仅仅是寻找最低价格。这一转变正值零售业因通货膨胀、不确定的就业市场和消费者信心下降而面临一个可能比往年更疲软的假日购物季。
关键点
- 消费者转变：价格的重要性平均下降了13%；认为促销”非常重要”的消费者减少了30%。
- 新优先事项：购物者现在关注物有所值、产品质量和跨渠道的一致定价。
- 实体店挑战：到店客流量增加，但顾客在店内的停留时间和购物篮尺寸却下降了。
- 行业警告：仅靠折扣可能无法驱动本季度的需求；过度依赖折扣是有风险的。
- 奢侈品案例：奢侈品行业的大幅提价导致消费者转向感觉”定价更合理”的高端品牌。
Original Article Link: https://www.cnbc.com/2025/10/22/consumers-feeling-discount-burnout-ahead-of-black-friday.html